As Tom Luedecke, Senior Footwear Designer at Jordan Brand, recently stated, the pace of basketball games are such that they gave raise to “hybrid-players”, one with abilities to cover all positions in both strength and speed. This recent change in game play is the focus of the new Air Jordan 2011, officially unveiled today.
With the help of design icon Tinker Hatfield, the Air Jordan 2011 is an ambidextrous tool created solely for the game. It features 2 interchangeable midsoles A blue version with heel and forefoot Zoom Air Units, weight saving measures with responsiveness on the court. In addition, a red version, with a 3 / 4 length Air Unit and Cushion midsole, as the color indicated, for explosive burst of speed to overtake opponents. The technology extends to the upper of the shoe, an Internal Locking System for forefoot and heel stability while the Dynamic Loop System anchor the players foot in the shoe at key points. But the most noticeable attribute is the finish, hand crafted in Patina leather with custom burnished motifs in multiple dyes, also by hand, each idiosyncratic element is unique to that pair only. Along with the 2 announced editions, there are 2 more colorways to follow, including the Year of the Rabbit edition in celebration of the Chinese New Year. All are expected to hit Jordan Brand retailers and Nike stores around the globe next month.