Freshness Week in Review: 1/23/2011 – 1/30/2011

By - January 30th, 2011

Freshness Week in Review: 1/23/2011   1/30/2011

The last week of January was dominated by shoes and cars; let’s jump right into it: Jordan Brand released the Jordan 2011 this week, which even non-sneaker heads can’t help but notice.  The new Jordan was released with all the expected fanfare, including a bevy of limited edition versions, among which of course was a Year of the Rabbit edition, to coincide with the zodiac sign of 2011.  And many Jordan fans learned for the first time this week that the Jumpman himself was born in the year of the rabbit, making this an extra special sneaker.  Jordan wasn’t the only label under the Nike umbrella to make news this week though; in addition to a revamped website and a full print retrospective devoted to SB, the skateboarding division released a slew of new colorways.  In other sneaker news, the adidas Originals teamed up again with Diesel on a collection of sneakers, which work traditional elements of jeans into the Originals sneakers.  Moving on to apparel, the Three Stripe launched the Blue Collection, which includes a number of staple pieces, as well as the label’s first in-house denim offering.   And if the Blue Collection is too understated for you, adidas is also offering yet another Jeremy Scott collection, which is as crazy as anything Scott has done for adidas in the past.  Casio released a few new G-Shock color/model combinations this week, which are on the chunkier side of anything the rugged watch label has ever done – playing to the strong suit.  And who doesn’t love pictures of supercars?  Italian manufacturer Pagani, whose cars seem taken directly from a video game, released a new model this week; a rarity for the low-volume company.  If Pagani is a bit too exotic for your tastes, the week brought news of another limited edition, but slightly more accessible automobile – a “Black Edition” of the Porsche 911, in a coupe or cabrio body.  Check all of these stories after the jump, for a round up of the week’s news.

Air Jordan 2011 Officially Unveiled

Freshness Week in Review: 1/23/2011   1/30/2011

There is a lot of Air Jordan 2011 news from the past week, and Freshness has all of it summed up here. From the initial release announcement, to subsequent inverviews with designers Tom Luedecke and Tinker Hatfield, and the accompanying commercial spot featuring Kevin Hart, it’s all here. Plus coverage of the black patent leather edition of the shoe, and the holy grail Year of the Rabbit edition. But the marquee shoe isn’t the only thing to come out of Jordan this week; there was also a full collection including the other models in the range, which can be seen in full here.

» Air Jordan 2011 Officially Unveiled
» Air Jordan 2011 Year of the Rabbit
» Air Jordan 2011 An Interview With Tom Luedecke
» Air Jordan 2011 “Dominate Another Day” With Kevin Hart | Video
» Air Jordan 2011 Introduction Video from Tom Luedeke & Tinker Hatfield
» Jordan Brand February 2011 Releases | Update
» Air Jordan 2011 Black Patent Leather


Nike Sportswear Air Force 1 Year Of The Rabbit Launch | Event Recap

Nike has been committed to educating sneaker heads around the world about the Chinese zodiac for nearly ten years now, and the Year of The Rabbit is no exception. The Rabbit influence is permeating many layers of the brand, but the true focal point is the Year of the Rabbit Air Force 1. The shoe is inspired by the ubiquitous white rabbit candies that have been a mainland China classic since the early 1940’s (and the subject of a few contamination recalls). It’s a really attractive AF1; a translucent sole mimicking the candy, plus truly attractive colors and an interesting selection of materials, including a chenille swoosh. Obviously a limited release, but there are 2 versions available one with limited edition packaging, in the shape of a giant White Rabbit Creamy Candy, released January 23rd with a price of RMB ¥2,599 (~USD$393), and a general release version, released January 28th priced at RMB ¥1,999 (~USD$302). It is a China exclusive, and launched at Nike’s Beijing Store, the Nike Sanlitun Store, the Nike Beijing Oriental Plaza Store, Beijing Deal, the Nike Shanghai Store, Juice in Shanghai, and Shanghai NPC. Check out detailed images of the shoe itself here, and a recap of the launch here.

» Nike Sportswear Air Force 1 Year Of The Rabbit Launch | Event Recap


Nike SB February 2011 Sneakers Release

It’s a constant struggle to keep things fresh and relevant for a label like SB, but Nike seems to be doing a decent job, with a full retrospective print book recently released, along with a fully updated website. The actual shoe offerings are fairly interesting for February too; just in time for Valentine’s day, Nike SB‘s February line up includes both the Stefan Janoski and the Omar Salazar in red. As always, Nike has something for everyone too: a classic and casual Blazer, the aforementioned pro models (plus a fresh new P-Rod), and the relatively new and high tech Zoom FP.

» Nike SB February 2011 Sneakers Release


adidas Originals x Diesel Capsule Sneaker Collection

For anyone who isn’t a Nike fan, another alternative and interesting sneaker story this week was the latest collaboration between Diesel and adidas Originals. adidas brought two versions of the FRM Mid, the Stan Smith 80′s and the ZX700, and Diesel added a dose of punk rock and blue jeans. The shoes incorporate rivets, zips, straps, mostly taken directly from pieces of Diesel apparel, and of course, jeans. Diesel and adidas have actually been collaborating for about two years, and the partnership seems to be a good match; the two labels held a kickoff party for this new capsule collection this past Wednesday at the Diesel flagship store on Lexington.

» adidas Originals x Diesel Capsule Sneaker Collection


adidas Originals Blue Collection

The adidas Originals Blue Collection is named for the color that adidas is most closely associated with. The line is based on staple pieces like t-shirts, cardigans, and tanks tops, but the biggest news is that it includes the first in-house produced denim from adidas. The Three Stripe may not have lots of experience in denim production, but it certainly has the ability to produce great product; the collection should be appealing for both dedicated adidas fans and those looking for new athletic inspired casual wear. The collection will be coming to adidas accounts in the next few months; in the meantime check out the video teaser adidas released for the Blue Collection.

» adidas Originals Blue Collection

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