AWESOME WORKS (ASW) | By Shin Higuchi

By - February 1st, 2011

A reflection of confidence in his clothing, designer Shin Higuchi named his new label AWESOME WORKS (ASW) with longevity in mind.  Close to 20 years in the apparel industry, from his early days at UNITED ARROWS to his most recent stint as an independent buyer for boutiques in Hong Kong and Taiwan, Higuchi amassed understanding not exclusive to apparel design itself, but the production process as well.  As for AWESOME WORKS’ debut collection, a modern look at vintage wear,  Higuchi turned back to Beat Generation, specifically Howl by Allen Ginsberg, to serve as a starting point in this journey for both him and his customers. Look for AWESOME WORKS (ASW) at select boutiques in Taiwan and Hong Kong in the coming months.