Simply more than just a retail chain, DTLR enmeshed itself among the communities it severs across 6 states and Washington D.C. A contributor to local movements through music, event organization, and outreach programs, often for neighborhoods underserved, DTLR’s cause goes beyond mere sales and bottom lines. In acknowledging DTLR‘s contribution, adidas Originals invited the retailer to take part in its new US Footprint initiative. Drawn on heritages of the 3-Stripe, DTLR envisioned its own Superstar II in all suede with perforated leather as the sneaker’s tongue. For hints of distinctiveness, DTLR added gold colored tongue label, heel tab, and snakeskin pattern embossment on those famous stripes. In colors Black/White and Cardinal/White, the DTLR x adidas Originals Superstar II are both available now at DTLR locations and No. 6 London, adidas Originals specialty store in London.
Color: Black/Running White/ Metallic Gold
Color: Cardninal/Running White/Light Scarlet
No. 6 London
Newburgh Street 6 | Map
London WC17RO England