With a cutesy name like Marimekko, it is easy to see why many mistook the label to be caricature from Japan’s Sanrio. But since its establishment in 1951, the design house from Finland implemented a notion that fabric patterns do not have symmetrically applied but bold and vivacious. This is also quite apparent in “CONVERSE Hearts Marimekko”, a new collaborative initiative from both labels.
Based on Marimekko’s classic patterns, ones which made the textile design label such an icon in the world of fashion, all adorned on CONVERSE‘s very icon, the Chuck Taylor All Star High & Ox, plus the return of Jack Purcell Helen from CONVERSE‘s archive and CONVERSE Taylor All Star PJ, brand new model for Spring 2011. Each plays off the dynamism of geometric shapes and organic forms, suited for those seeking something other than the usual run of the mill. In addition, the collection is a perfect consideration for Valentine’s Day gift this year. The CONVERSE Hearts Marimekko from Marimekko and CONVERSE will be available at select CONVERSE boutiques in the coming weeks.