The altering dynamics within the marketplace imply that sportwear labels have to be more keen to the ever evolving trends. Those couldn’t evolve quick enough have since fell by the wayside. The challenges for those fortunate enough to be relevant remain still, especially when its the synergy between activewear and lifestyle. For addias Originals, the keystone to this enmeshed genre is the new collection, adidas Originals Blue. Synonymous to the brand’s color marquee, the collection is a reminder that fashion need not be boxed-in to any particular trends. Instead, a focus on comfort, quality, and unadulterated look in design are all essential ingredients to the mix as well. Tthe adidas Originals Blue Collection will available this spring at select retailers worldwide.