J. Cole is riding high after his signing to Roc Nation and his current single -“In The Morning” is getting frequent airplay. Cole World takes his act to Paris in this video shot during his recent European tour. In the video, a One Fold production, Cole and a woman he shows love to are featured during a long day that begins with show prep, takes them to a V.I.P. section at a club and leaves them together. And don’t think we didn’t notice the Motorsports Air Jordan VI (6) and the three pairs of Air Jordan XIs (11) in the beginning montage. The documentary-style footage is a great substitute for a fabricated set and storyline. Stay tuned for more on J. Cole.