Looks, we obsessed over them, but such vanities aren’t bad sometimes. With a bit of ingenuity, marketer at retailer UNIQLO formulated UNIQLOOKS, a online community centered on what else but the way we look. The guideline is very straightforward. Simply mix and match your favorite UNIQLO items into an outfit, take few snaps of your self and upload them to UNIQLOOKS via your Facebook account, whereby fellow members of UNIQLOOKS would critique on your styling. Concern about opening a potential “can of worms”? Community mediators are stringent about “insults” and unproductive critiques. In addition, there are plenty of upsides, including meeting new friends halfway around the globe, an update on UNIQLO product availability and the main draw, an instant feedback on how you look.