UNIQLO UNIQLOOKS Online Fashion Community

By - February 17th, 2011

UNIQLO UNIQLOOKS Online Fashion Community

Looks, we obsessed over them, but such vanities aren’t bad sometimes. With a bit of ingenuity, marketer at retailer UNIQLO formulated UNIQLOOKS, a online community centered on what else but the way we look. The guideline is very straightforward. Simply mix and match your favorite UNIQLO items into an outfit, take few snaps of your self and upload them to UNIQLOOKS via your Facebook account, whereby fellow members of UNIQLOOKS would critique on your styling. Concern about opening a potential “can of worms”? Community mediators are stringent about “insults” and unproductive critiques. In addition, there are plenty of upsides, including meeting new friends halfway around the globe, an update on UNIQLO product availability and the main draw, an instant feedback on how you look.

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

UNIQLO UNIQLOOKS Online Fashion Community

2 comments
Murphy Tan
Murphy Tan

How does Uniqlo clothes differ from korean fashion? In Singapore I find Uniqlo clothes tends to be basics. I sell wholesale fashion clothes on my website btw.

Tamara@Adaptive
Tamara@Adaptive

This is an awesome platform. What a great idea! I love that everyone has the chance to be a bit of a model. Works well for the company, cause they get ideas for new looks as well as information about their customers, and great for customers because they get to fashion their fave items, get feedback and experience a few minutes in the spotlight!