Kobe Bryant x Nike Basketball “The Black Mamba” | World Premiere

By - February 19th, 2011

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere

The Nike Basketball short film “The Black Mamba,” much hyped in the run-up to All Star Weekend, has now been released. Directed by Robert Rodriguez, it’s essentially a hyper cliched exploitation-style plot – multiple villains (Danny Trejo as “The Crippler,” Bruce Willis as “Mr Suave”), set against an urban wasteland reminiscent of Sin City (which Rodriguez directed). The film cuts between action scenes, and shots of Kobe and Rodriguez running through the story boards. The grand finale is firmly tongue-in-cheek, and as sensible as a Mortal Kombat movie: Kanye West as “The Boss,” commanding a team of demon ballers, a helicopter escape, a basketball bomb. Yes, this is a sneaker commercial that runs nearly six minutes. But Nike has figured out how to make these things very fun to watch; this is nearly as good as the “Write the Future” campaign during the 2010 World Cup, for which Nike retained another high profile auteur, Alejandro Gonzales Inarritu. The Black Mamba movie spot is being shown at theaters throughout the LA area, and obviously making the rounds on the internet. Check it out after jump; it might be the only time you see Danny Trejo, Bruce Willis, Kanye West, and Kobe on screen together.

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere

Kobe Bryant x Nike Basketball  The Black Mamba | World Premiere
0 comments