Nike Sportswear Los Fearless | Event Recap

By - February 21st, 2011

On Friday night during this past All-Star Weekend, Nike Sportswear joined in on the excitement in the California area and put up an amazing space on intersection of Hollywood and Vine to celebrate the annual All Star Game. The space called the Vortex and themed “Los Fearless” was an event and retail space for all things Nike Sportswear including a few Nike Basketball items. One of the main attractions included an exhibition of All Star Game Nike Air Force 1s starting from 2005 to the current 2011 editions all of which were on loan from the Mayor. Missing were the 2004 ASG Air Force 1 but not really worthy of being part of the display. Other displays celebrated the three neighborhoods, East LA, Hollywood and Orange County and above in the dome like space were motion graphics projections also featuring the three hoods. On the retail portion, a number of ASG related Nike products were available for purchase and customization were available on a number of apparel pieces. For the final part of the event, the “The Black Mamba” short film was premiered at the space.