Nike Sportswear Los Fearless | Event Recap

By - February 21st, 2011

P1050286 Nike Sportswear Los Fearless | Event Recap

On Friday night during this past All-Star Weekend, Nike Sportswear joined in on the excitement in the California area and put up an amazing space on intersection of Hollywood and Vine to celebrate the annual All Star Game. The space called the Vortex and themed “Los Fearless” was an event and retail space for all things Nike Sportswear including a few Nike Basketball items. One of the main attractions included an exhibition of All Star Game Nike Air Force 1s starting from 2005 to the current 2011 editions all of which were on loan from the Mayor. Missing were the 2004 ASG Air Force 1 but not really worthy of being part of the display. Other displays celebrated the three neighborhoods, East LA, Hollywood and Orange County and above in the dome like space were motion graphics projections also featuring the three hoods. On the retail portion, a number of ASG related Nike products were available for purchase and customization were available on a number of apparel pieces. For the final part of the event, the “The Black Mamba” short film was premiered at the space.

P1050223 Nike Sportswear Los Fearless | Event Recap

P1050224 Nike Sportswear Los Fearless | Event Recap

P1050225 Nike Sportswear Los Fearless | Event Recap

P1050226 Nike Sportswear Los Fearless | Event Recap

P1050228 Nike Sportswear Los Fearless | Event Recap

P1050229 Nike Sportswear Los Fearless | Event Recap

P1050230 Nike Sportswear Los Fearless | Event Recap

P1050231 Nike Sportswear Los Fearless | Event Recap

P1050232 Nike Sportswear Los Fearless | Event Recap

P1050233 Nike Sportswear Los Fearless | Event Recap

0 comments