BMX does not get the coverage and attention it deserves from the masses, although one brand in Japan has been pushing the sport for sometime now. Since its inception in 2000, 430 have kept it real by offering a the cross pollination of BMX and street cultures in its practical, stylish apparels. With a solid track record in Tokyo and the local BMX scene, 430 launched its first BMX Connection collaboration VANS last year. As a follow-up, that tradition continues as the second installment this season. Selected as the base, the clean Era model, with bright red highlights, include other features like single red shoe lace eyelet, embroidered 430 logo on the outer heels and “I Love BMX” graphics on the foot bed. Set to drop mid May, currently the online store H.L.N.A. is taking pre-orders for those who do not want to miss out.