Freshness Week In Review: 2/21/2011 2/27/2011

By - February 27th, 2011

Freshness Week In Review: 2/21/2011  2/27/2011

Two weeks ago, it was all about Fashion Week’s haute couture and the basketball hoopla of All Star Weekend. This week, the shoe focus was on off-court models, and fashion came back to street level: we saw lookbook updates and videos from some of the main players in streetwear: Mischka, Stussy, 10.Deep, and Kangol. The Kangol video featured a windswept Montauk break, and as Saturdays Surf NYC announced a bag done by Porter, New York surfing was itself a minor theme. Stussy, for their part, didn’t stop with the lookbook video; the venerable label also announced two collaborations: First, a capsule done with Melbourne-based Perks and Mini (with a lookbook by Peter Sutherland, and featuring Ari Marcopolous, Julia Chiang, Keegan Mchargue and Clara Cullen). Stussy also lent a hand to Timberland, to produce a phenomenal leather loafer. One very casual sneaker that has managed to serve as a springboard for a lauded Italian couturier got a refresh this week too, with the announcement of the third round of collaboration between Missoni and Converse. Nike pleased some fans of classic athletic sneakers this week, with the release of the Hachi, which is both brand new and old at the same time. We got more behind-the-scenes New Balance footage this week, after SNS went to Flimby to create a short film about the famous factory. No recap of this week would be complete without touching on the biannual event that is the release of a new Supreme collection; while the KAWS box logo T-shirt was probably the only thing making fans crazy, the devoted were, of course, still camped out on Lafayette. Supreme also began the Lada Gaga promo at the street level this week too, as posters from the Terry Richardson shoot started showing up around Soho. Streetwear news came from Asia this week too: we got a look at the capsule collection of Bape x Original Fake apparel, which accompanies the Baby Milo x KAWS figure; we also saw the new collection from Futura x Descente, again strong in technical details and functionality. Capping things off, Apple made a few announcements this week too, and chief among them was about it’s contender in the tablet wars. See all the details of the week’s stories after the jump.

Spring 2011 Collection Lookbooks 10.Deep, Mishka, Kangol, Stussy

Freshness Week In Review: 2/21/2011  2/27/2011

Lookbooks come out all the time, but this week was unique in that three of the pillars of streetwear – 10.Deep, Mishka, and Stussy – all put out previews or looks at Spring collections. 10.Deep, released just a brief video preview, showing the crew working as models, stylists, and assistants at an unnamed antique/furniture/curio shop. The collection hits to the 10.Deep high points: various patched varsity jackets and New Era hats. Themes this year include nautical, with a number sailing flag patches showing up on hats, button downs, and sweatshirts, and a motorcycle gang inspired vest. Fellow Brooklynites Mishka pulled some major indie star power together for their Spring lookbook – models include members of Neon Indian, Suckers, Das Racist, Roofeeo (Ninjasonik), AraabMuzik, AC Slater and The Captain (Trouble & Bass), Fostercare, BL§§D OU† | Prince Terrence (Hussle Club), and Stalley, and photography was done by photographer Marley Kate. Like 10.Deep, Mishka plays it safe: New Eras, graphic T’s, cardigans, polos, camo, and nylon coach jackets, much of which is emblazoned with the cyrillic logo work or the death metal inspired art. Stussy also retained the services of a hipster approved photographer, RJ Shaughnessy, for a lookbook that channels 1970’s youth culture. The clothing is a bit more evolved too; the graphic T’s in the collection are complimented by gingham shirts, floral button downs, and some 1970’s inspired women’s clothing. Kangol got in on the action this week too, with a behind-the-scenes video from their Spring 2011 lookbook.

» 10.DEEP Spring 2011 Collection Lookbook | Teaser Video
» Mishka Spring 2011 Collection Lookbook | By Marley Kate
» KANGOL Spring/Summer 2011 Collection Lookbook | Behind The Scenes Video
» Stussy Spring 2011 Collection Lookbook | By RJ Shaughnessy

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Saturdays x PORTER Tote Bag | Pre-Order

Freshness Week In Review: 2/21/2011  2/27/2011

Saturdays Surf NYC, open for just over a year, is undeniably one of the new arbiters of cool; the space is a blend of coffee shop (with one of the nicest courtyards in any NYC coffee shop) and retail space (curating a blend of timeless and classic by focusing on brands like Levi’s, Spring Court, Mt. Rainier jackets, Baxter of California). And of course, the space is a major outpost of surf culture and of that culture’s existence in NYC; read our full rundown of the space, concept, and personalities behind Saturdays here. Now, in a move that speaks to the respect that Saturdays has earned for it’s groundbreaking concept and design credibility, bag maker Porter is releasing a special Saturdays branded tote bag. The design incorporates the functionality demanded by the urban surfer that Saturdays caters too, and is casual enough for the weekend espresso crowd that also frequents the shop; it has room for a wetsuit and surfwax or an iPad and and moleskine. And all executed with Porter’s signature level of detail and quality. The bag is available in two colors, and will release in late April; it’s available for pre-order now at BEAMS.

» Saturdays x PORTER Tote Bag | Pre-Order

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Stussy Deluxe x Timberland Leather Loafers
Stussy x Perks And Mini (P.A.M.) Spring/Summer 2011 Collection | Preview

Freshness Week In Review: 2/21/2011  2/27/2011

Abington steals a lot of the thunder at Timberland, but this collaboration between Stussy Deluxe and Timberland shows that the shoe maker’s main line can still turn out amazing product. The silhouette is actually quite similar to the Abington Boat Wedge, minus the lacing detail around the upper, and generally a bit more elegant. The Stussy branding is somewhat prominent, with a Double S logo at the tongue, but it doesn’t come across as garish. The loafer is available in two shades of suede leather: a soft chocolate, and a light gray. Both are hand stitched throughout, and sit atop Vibram Christy soles. The collaboration shoe is available in limited quantities from Colette. Stussy fans should also take note of the upcoming collection done with Perks and Mini. P.A.M. is producing, with Stussy, a capsule collection for Spring 2011, the lookbook for which we got a peek at this week. It was shot by Peter Sutherland and features fellow photog Ari Marcopolous, as well as fashion people Julia Chiang, Keegan Mchargue and Clara Cullen.

» Stussy Deluxe x Timberland Leather Loafers
» Stussy x Perks And Mini (P.A.M.) Spring/Summer 2011 Collection | Preview

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MISSONI for CONVERSE Chuck Taylor All Star

Freshness Week In Review: 2/21/2011  2/27/2011

A Converse collaboration that has received a huge amount of critical acclaim is now entering it’s third iteration. For the third time, Converse is releasing a small capsule of All Star shoes, rendered in the signature zigzag fabric that Missoni has made famous. In 2010, the Missoni Converse came in a black and white version, and in a muted multi-color version. For Spring 2011, the collection is much more playful; there is a women’s version, in palette of aqua green, purple and black, and a unisex version, in shades of green, yellow, red and blue. As in the past, the Missoni fabric is space-dyed, meaning that each shoe is unique. Both versions include an embossed monochromatic Chuck Taylor All Star leather logo patch, a good-sized heel tab, and amazing construction details. The Missoni collaboration shoes will be available in limited quantities beginning in March at Missoni boutiques, Aloha Rag, Canvas and Jeffrey’s, and at other select retailers around the world. Check out images of both versions after the jump.

» MISSONI for CONVERSE Chuck Taylor All Star

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Nike Sportswear Hachi Spring 2011

Freshness Week In Review: 2/21/2011  2/27/2011

Sneaker historians can easily identify the influences here: the orange/green colorway directly from the Nike Sting, the classic vulcanized sole made famous by generations of the Blazer, Match Classic, and Toki; the list goes on. Nike has been giving shoes the “vintage” treatment for a while now – Waffle Racers, Dunks, and Blazers, primarily – and they have largely been well received. With the Hachi, Nike Sportswear just took the whole design inspiration back to the 1970’s, and started from scratch. One crack in the facade of antiquity might be the updated lace loops – but they don’t shatter the effect by any means. Absent of overwhelming branding too – the Hachi makes use of the Swoosh outlined by perforation, a technique borrowed from some of the more elegant and unfussy Nikes. In addition to the orange/green colorway, the Hachi is available in a washed blue suede. The Hachi drops at select Sportswear retailers in the coming weeks.

» Nike Sportswear Hachi Spring 2011

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New Balance Made in England | Video

Freshness Week In Review: 2/21/2011  2/27/2011

One thing Nike can’t do, however, is tout it’s production process at the factory floor level. Sure, Considered Design is admirable, and the Swoosh has made major changes in the the product supply chain following massive criticism, but none of the major sneaker manufacturers can match New Balance for manufacturing-as-selling-point. NB’s factory in Flimby, England, famously flouts economic trends, by keeping sneaker manufacturing in the developed world. The result is manufacturing quality and control that isn’t possible at other factories – sneakers made at Flimby are prized by Newbie fans for their quality. And if New Balance is going to spending more to keep some production in England, it’s going to reap the PR benefits; we’ve seen an uptick in Flimby-made shoes, and more and more behind the scenes coverage of the factory. The latest is this short film, created by Sneakers ‘n’ Stuff. It captures the craftspeople at work; high quality sneakers get made, along with some invaluable corporate window dressing.

» New Balance Made in England | Video

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Supreme Spring/Summer 2011 Collection Launch | Event Recap
Lady Gaga By Terry Richardson For Supreme Posters

Freshness Week In Review: 2/21/2011  2/27/2011

The period between when Supreme releases images of an upcoming collection, and when that collection gets released, is always a busy time for the streetwear internet. And “opening day” has become a hallowed tradition, even in an era when Supreme does web sales. Even if the only “grail” was the KAWS-designed box logo tee/sweatshirt, this year was no exception, with maybe 200 people lining up by noon. Freshness was on hand to capture the event, which as always was a chance to see everyone’s best sneakers, among other things. The crowd was a sea of Supreme camp hats, New Eras, beanies. Supreme has virtually no need to advertise, and the label takes a artistic approach to promotion. This year, of course, the campaign centers around Lada Gaga, and a photoshoot done by Terry Richardson. The posters from the campaign feature one of the more PG images to emerge, and this week they started showing up around Supreme’s retail homebase in Soho.

» Supreme Spring/Summer 2011 Collection Launch | Event Recap
» Lady Gaga By Terry Richardson For Supreme Posters

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BAPE x OriginalFake KAWS MILO Collection

Freshness Week In Review: 2/21/2011  2/27/2011

We saw a preview of the Baby Milo/Kaws Companion mashup figure last week; this week marked both the release of the figure itself at KAWSONE.com, and the release of the capsule collection to accompany the collaboration between BAPE and KAWS. The vinyl figure sold out within minutes (of course). The capsule collection to back it up is being released at Original Fake and BAPE stores today, February 26th. The logo itself, half Baby Milo, half Companion, is one we’ve seen before, but on the T-shirts it’s rendered in black and white this time around, rather than in color as the previous version. A minor detail, but for items sought after with this level of intensity, these details matter. And in addition to the T-shirt, the capsule collection includes a sweatshirt (available with the black/white logo, and in color), and multicolor totebag. The items are being sold with an almost comical level of security – customers will be required to present some form of official ID, such as a passport – to keep the resellers at bay, and off eBay.

» BAPE x OriginalFake KAWS MILO Collection

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FUTURA LABORATORIES x Descente Spring/Summer 2011 Collection

Freshness Week In Review: 2/21/2011  2/27/2011

FUTURA can’t spend as much time climbing buildings, hopping trains, and running from security guards these days, and one way the artist keeps his creativity on display is through apparel design. One partnership that has become synonymous with FUTURA Laboratories is, of course, the pieces co-created with Descente. In addition to art, FUTURA himself has been an avid cyclist for many, many years, so the Descente partnership is somewhat organic. After several seasons, the partnership is still going strong, with this season themed around a Pointman camouflage, which is seen on a majority of the pieces. While definitely classifiable as streetwear, this is very much a technically advanced collection; construction and materials both are optimized for athletic functionality. One highlight is the windbreaker – always a strong suit of Descente and Futura, but it’s backed up by plenty of additional high quality pieces, including a climbing-style short, polo shirts, and zip-pocket technical T-shirts. The collection drops in March, and Kinetics is taking pre-orders.

» FUTURA LABORATORIES x Descente Spring/Summer 2011 Collection
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Apple iPad 2 Confirmed Announcement On March 2nd

Freshness Week In Review: 2/21/2011  2/27/2011

2011 is going to see the tablet war start in earnest. Motorola shot a warning across Apple’s bow with an ad during the Super Bowl, which took aim at Apple’s increasingly controlling stance on content restriction, by portraying an iTunes-dominated dystopia. WIth Motorola’s Xoom tablet presenting real competition, and taking flak after the announcement that it will take a 30% charge on everything sold in the app store, Apple is under pressure. The details are still rumors – possibly a dual core processor, possibly a chipset allows usage on both GSM and CDMA networks, possibly front and back facing cameras. In any event, on March 2nd, the world will know for sure. And Motorola, Blackberry, Samsung, et al, will be paying attention.

» Apple iPad 2 Confirmed Announcement On March 2nd

 

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