A new year, a new season, a new initiative, for its Spring/Summer 2011 Collection, the collaborative venture known as Y-3 will launch its first global online store. What started as a capsule collection focused on footwear, the enterprise between fashion designer Yohji Yamamoto and adidas rapidly grew into a full-fledged label. Now in its 10 th year, the designs from Y-3 are instantly recognizable for its intricate concept sand stylish constructions. Already accessible to select regions of the world, the newly developed Y-3 online store will be operative in Europe, Russia, US, and select regions of Asia. To further enhance the user’s experience, the site will incorporate languages in German, French, English, Italian, and Japanese on a later date. To celebrate this new endeavor, both adidas and Yohji Yamamoto welcome customers to try out the new user interface with special previews, promotion, and free shipping. The new www.y-3.com is set to open middle of this month.