Freshness Week In Review: 2/27/2011 3/06/2011

By - March 5th, 2011

Lamborghini Aventador LP700-4 Successor Of Lamborghini Murciélago

Freshness Week In Review: 2/27/2011  3/06/2011

This week brought a new installation from Lamborghini: the Aventador. The Murciélago replacement clearly follows the trajectory set by the Reventon, with its sinister angularity. But it also somehow seems to shatter even the bombastic precedents that Lamborghini is known to set. Unveiled at this year’s Geneva Motor Show and in some ways a show-stealer the Aventador is at the zenith of super sports car evolution. In addition to unveiling the vehicle itself, Lamborghini also launched a microsite which allows fans to configure the car. If humanity has any sense of self preservation, fossil fuel-burning internal combustion engines will become anachronisms sooner rather than later. But for the time being, the Aventador represents by most metrics a remarkable achievement in automobile design.

>>Lamborghini Aventador LP700-4 Successor Of Lamborghini Murciélago
>>Lamborghini Aventador Configurator
BRABUS 700 Biturbo Based On Mercedes SLS AMG

Freshness Week In Review: 2/27/2011  3/06/2011

Supercar fans who find the Aventador too angular or gaudy might find the BRABUS 700 Biturbo more their speed. Also at this year’s Geneva Motor Show, tuning specialist BRABUS showcased the 700 Biturbo, based on the Mercedes AMG SLS. To the already aggressive AMG SLS (which itself contains a 6.2-liter V8), BRABUS added 2 turbochargers; for optimal efficiency, BRABUS designed the left turbo to be left turning (instead of the standard right turning turbo). This increases air flow to both turbos, and boost the original output of 563 horsepower to a massive 700 and the original 479 pound-feet of torque to a gut wrenching 626 pound-feet. Brabus also overhauled the interior, trunk, and titanium exhaust with an eye on the scale; the reduce weight car now clocks the 0-62 mph in 3.7 seconds, and boasts a top speed of 213 mph.

>>BRABUS 700 Biturbo Based On Mercedes SLS AMG


Supreme Spring/Summer 2011 Collection | Available Online

While the actual release of the Spring/Summer 2011 collection from Supreme was last week, the highly anticipated opening of the webstore happened this past Thursday. After fans in NYC and LA grabbed the must-haves in person, the rest of country got their chance. It’s become something of an internet ritual at this point: the online store opens at roughly 11:00 AM EST (it was actually closer to 10:30 this year), and shoppers are definitely ready. The online stock can be seen diminishing in real time; the KAWS collaboration items were sold out within the hour. Other quick sellers were the the Football Jersey and the 5-panel camp hats, both perennial favorites. Supreme’s website faced the challenge admirably, and despite what was surely overwhelming traffic, maintained 100% uptime. One minor hiccup was with shipping though: the server was apparently unable to calculate shipping costs for a majority of orders; customers were contacted by Supreme via email, and were required to visit the webstore again to enter credit card info to cover shipping costs.

>>Supreme Spring/Summer 2011 Collection | Available Online


adidas Originals by Originals Jeremy Scott Spring/Summer 2011 Women’s Collection Lookbook

While one designer turned heads (and got fired) for a racist rant this week, Jeremy Scott generated controversy strictly with his clothing design, with another collection of adidas Originals women’s clothing released this week. In actuality, while Scott’s signature designs are nowhere near boring, a certain level of playful insanity is at least expected. The Spring/Summer collection includes a few design cues familiar to fans of past collections: pieces covered in oversized buttons, sheer fabrics, leather, reworked tracksuit pants, and of course, bears. A solid body of work from Scott, some pieces in this latest collection are among the most wearable Scott has created to date on behalf of adidas Originals.

>>adidas Originals by Originals Jeremy Scott Spring/Summer 2011 Women’s Collection Lookbook

Lady Gaga “Born This Way” | Music Video

And to close things out, a bit of fluff: a new video from Lady Gaga this week. Gaga videos have a high bar to live up to – the artist has virtually set a new standard in the the genre. This latest work sticks to the standard Gaga theme of dystopian alternate reality, and incorporates a B-movie grade Sci Fi intro (which runs nearly half the length of the video). Whether you’re a fan or not, it’s certainly a notable video for the production work; the set was designed by stylish set was done by noted designer Nicola Formichetti, (who currently holds the title of Creative Director at Mugler), with choreography by Laurieann Gibson, a longtime member of the Gaga collective. All documented on the darkly lit studio of Nick Knight, the noted director at SHOWstudio.

>>Lady Gaga “Born This Way” | Music Video

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