Nike Sportswear 21 Mercer ?uestlove x Nike Dunk High Pack Launch | Event Recap

By - March 6th, 2011

It was a moment on contradiction this Friday evening. As the temperature dipped close to freezing and the evening rolled in, the line-up in front of Nike Sportswear at 21 Mercer Street got longer instead.  There was a good reason behind it, the meister of percussion, ?uestlove, was to host a ceremony of music and kicks at the space for the launch of ?uestlove x Nike Dunk High Pack.   Preparation was underway hours before the event.  Nike staffers hurried with the arrangements.  Limited edition t-shirts, outline of Quest himself with in initials “21 M” and a period mark in alternated colors of red and yellow lined the cash wrap table.  In the back of the store, it was a tricolor display in numerical orders, all ready to counter the on-edge crowd building up outside.  Then the doors opened….

In his appreciation to the people who waited for hours, ?uestlove huddled the first 5 to enter and greeted them with a surprise, they will get their shoes for free on his behave.  Smiles and plenty of cheers later, the affable Phili native begin his rotation of personalized each purchase with a number and signature statement.  All ended with a hand off and a fist pound.   As the night hurried on, the DJ/drummer simply needed a break before a serious onset of carpal tunnel syndrome.  A brilliant idea was devised a caricature of himself on each box would be sufficed.  All told, some 60+ boxes changed hands before the man himself spun the evening away with a mix funk, Michael Jackson, and classic hip-hop!

Photography: Poe for Freshness