It was a moment on contradiction this Friday evening. As the temperature dipped close to freezing and the evening rolled in, the line-up in front of Nike Sportswear at 21 Mercer Street got longer instead. There was a good reason behind it, the meister of percussion, ?uestlove, was to host a ceremony of music and kicks at the space for the launch of ?uestlove x Nike Dunk High Pack. Preparation was underway hours before the event. Nike staffers hurried with the arrangements. Limited edition t-shirts, outline of Quest himself with in initials “21 M” and a period mark in alternated colors of red and yellow lined the cash wrap table. In the back of the store, it was a tricolor display in numerical orders, all ready to counter the on-edge crowd building up outside. Then the doors opened….
In his appreciation to the people who waited for hours, ?uestlove huddled the first 5 to enter and greeted them with a surprise, they will get their shoes for free on his behave. Smiles and plenty of cheers later, the affable Phili native begin his rotation of personalized each purchase with a number and signature statement. All ended with a hand off and a fist pound. As the night hurried on, the DJ/drummer simply needed a break before a serious onset of carpal tunnel syndrome. A brilliant idea was devised a caricature of himself on each box would be sufficed. All told, some 60+ boxes changed hands before the man himself spun the evening away with a mix funk, Michael Jackson, and classic hip-hop!
Photography: Poe for Freshness