Nike Free – Greater China Media Summit | Event Recap

By - March 7th, 2011

nike free media event beijing china 01 Nike Free   Greater China Media Summit | Event Recap

What are limits? A question asked by Nike as the sportswear giant begin its media summit for the Greater China Market in the ancient city Beijing. Whatever those limits might be and for whatever purposes they have across myriad of genres and interest, designers at Nike were quick to realize that much of their origins are the same – limits are set by precedences. So to overcome those preconceived boundaries, one must shattered their precedences and exactly what Nike has done in its Nike Free line-up.

A juxtaposition between the old and the new, troves of journalists, television crew, and more gathered in Beijing for the unveiling of the new Nike Free Collection. Co-founder of Freshness, Dan Hwang, was at location, bringing everyone fresh updates. With designer Tobie Hatfield at the helm, the de-sequencing of the Nike Free genealogy started with the originals – 2004 Nike Free 5.0. Hatfield, who also created the Air Presto, jumped into the progression and improvements along the way till this year, where Nike will introduce a series of new Nike Free designs. Similarly, the new collection will highlight running as one of the key activities in densely populated environment like Beijing. Remember, just a pair of running sneakers and you can virtually go anywhere.

Photography: Dan for Freshness

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