PUMA Faas – A New Series of Lightweight Sneakers

By - March 7th, 2011

puma faas collection PUMA Faas   A New Series of Lightweight Sneakers
The lexicon of Jamaican slang in pop culture is about to get a new addition, courtesy of Puma. The German shoemaker is introducing a new line of lightweight running-inspired sneakers called Faas – taken from the Jamaican word for “fast.” As Puma says, the new line was “born and bred in Jamaica,” inspired by the country’s famously fleet feet. As a result, the release is backed up by a Jamaican-themed ad campaign. While the branding might seem like light fare, the three shoes in the collection – the Faas 250, 300, and 500 – show some seriously considered designed. On the structural side of things, the shoes incorporate some of Puma’s most current lightweight runner features, like a “Flex” midsole and a lateral groove in the heel to offer increased flexibility and light weight. Aesthetically, there are some major hits here though – the 300 with it’s perforated overlay and silver Puma stripe, and the 500, in extremely vibrant colors – are standouts, and are sure to find an audience. The collection is available at PUMA.com and select Puma accounts now; check out images of each shoe after the jump (and the campaign video spot too).

Faas 500 Rocker Flex Groove Tech Sheet 570x396 PUMA Faas   A New Series of Lightweight Sneakers

Faas 500 18516004 570x393 PUMA Faas   A New Series of Lightweight Sneakers

Faas 500 18516001 570x398 PUMA Faas   A New Series of Lightweight Sneakers

Faas 300 18509412 570x446 PUMA Faas   A New Series of Lightweight Sneakers

Faas 300 18509410 570x403 PUMA Faas   A New Series of Lightweight Sneakers

Faas 250 18537710 570x441 PUMA Faas   A New Series of Lightweight Sneakers

Faas 250 18537711 570x436 PUMA Faas   A New Series of Lightweight Sneakers

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