Nike Hong Kong – Nike Free Your Body | Event Recap

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What started at the Media Summit in Beijing last week, the Nike Free Project arrived in Hong Kong on Saturday for a the 903 Nike Free Your Body Day. To promote the concept of running, even among the hectic lifestyle of Hong Kong, Nike Hong Kong enlisted radio station Ultimate 903 for a day of free concerts, food, and drinks. With encouragements from local celebrities and certified trainers, attendees tried out a few of the “challenges” set up by Nike to test their strength, stamina, and will power. The day-long festivities also marked the start of Nike Free initiative that will soon reach other parts of Asia in the coming months.

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