adidas Is All In – Full 120 Seconds Version | Video

By - March 16th, 2011

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To present an united front with all of its elements coming together, adidas finally unveiled the new global campaign, adidas Is All In, this morning. Under the direction of Romain Gavras with soundtrack support from synth-electronic band Justice’s new single, Civilization, the 2-minute long video is a collage of featurettes, spanning across the label’s 3 different aspects – adidas Performance, adidas Originals, and adidas Sport Style. In just 120-second, glimpses of skateboarders Silas Baxter-Neal, Lem Villemin, soccer stars David Beckham and Lionel Messi, Chicago Bulls‘ own Derrick Rose, Hip-Hop sensation B.o.B., pop-icon Katy Perry and more all graced the scene. It is a raw chronicle of passion in fashion, music, art, and sport, and the fans’ response to them. adidas is all in, so now the question is, are you?

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