A rare opportunity for aspiring footwear designers to showcase their creativity, the 2010 Future Sole Competition saw some 11,400 registered users and 22,000 consumer participants since April of last year. And only after rounds of careful considerations, a selection of 10 finalists was flown to Nike World Headquarters for a design briefing among senior designers and executives. In the end, the schematic submitted by 16-year-old Allen Largin of Michigan was selected to be the Jordan Brand winner.
Named as the Jordan MELO M7 Future Sole, the all orange reflects Carmelo Anthony‘s alma mater, Syracuse University. Known for his fluid motions on the court, a hint of clear blue stitching navigate across the upper with the Future Sole logo mounted on the tongue tab. Finally, on each pair was the Jumpman insignia, dominating the sneaker’s lateral side. In memory of his late sister Michelle, Largin inscribed the word “Chelle” as an infinite sign onto each midsoles.
Along with the winning design, Largin received a $5,000 in computer equipment, a gift certificate of equal amount, and a donation to his high school also in the same amount. However, the highlight of the Future Sole Competition will take place this Friday as Largin’s creation will see its first on court appearance when the New York Knicks go up against the Detroit Pistons. Pairs will also be available for members of the famed Syracuse University basketball team as they play Indiana State on the same day. For the rest of us, we will have to wait till July 1 st when limited quantity will be available for sale at select Jordan retailers.