On Pedder is a progressive boutique catering to the niche market in Hong Kong that look beyond the high end brand names, which is all too common. When it came time to showcase the Spring/Summer 2011 Womens collection, visvim decided to launch it in the On Pedder flagship store in Central, Hong Kong. It was an intimate affair, where the products were the focus and enthusiastic fans came to show support for the new collection. Founder and designer, Hiroki Nakamura personally took responsibility of the window display and its minimalist execution drew attention from the busy street. Despite the devastation back home in Japan, visvim team braved it out to celebrate the launch. Be sure to drop by On Pedder if you are in Hong Kong to check the latest pieces.
1/F, New World Tower | Map
18 Queen’s Road, Central