Art and design students can resonate with the fact that Art is not taken as seriously in many high schools as it should and VANS is taking matters in its own hands by initiating the Custom Culture program. It is a program that pushes the talents of young artists and gives an opportunity for students to customize shoes in a nation wide competition format. VANS will select ten high schools from each region (North/South/East/West/California) and each will eventually move onto the final showcase held in June 2011. Five schools will be given a travel budget to make way to New York and registration is open right now. Also take a look at the campaign trailers featuring the veterans in the game including Mister Cartoon and Lanie Alabanza-Barcena as well as the VANS creative team.