Freshness Week In Review: 3/20/2011 3/27/2011

By - March 27th, 2011

Freshness Week In Review: 3/20/2011  3/27/2011

Yet another week overshadowed by events on the geopolitical stage, but we’ll try to focus a bit on what happened within our own cultural circles. First off, a good old-fashioned Sneaker Con took place this week, with a good old-fashioned sneakerhead lineup stretching from Sullivan Street to Houston and Thompson Street. And a Freshness Feature offered an in-depth look at the adidas Originals project that brought together Kazuki Kuraishi and CLOT’s Edison Chen. Another footwear collaboration that made news was the upcoming Nom de Guerre x Timberland boot, with a hyper-futuristic/militaristic look. Nike is always in the news, but one notable Swoosh story this week was the Be True campaign being brought to cricket. The sport represents a gateway into a multi-billion person market, but Nike’s campaign also shows a nice new flavor. Those speculating about the business direction at BAPE got a hint at retail-level strategy this week, as the brand opened a new flagship location on Hong Kong’s Hysan Avenue. In other HK retail-related news, visvim opened a new F.I.L. store in Wan Chai. Porsche was the subject of one notable story in the automotive world this week – dealers are now taking orders for the 918 Spyder Hybrid “green” supercar. In music, the Fear of God mixtape from Pusha T was a nice gift to Clipse fans, and those awaiting the upcoming Fear of God album. And finally, the New York Times T Magazine offered a look at the Los Angeles outpost of the OHWOW gallery – which is quickly becoming a marquis force in modern art – courtesy of Aaron Bondaroff and Al Moran. Check out details of all of these stories after the jump.

Sneaker Con NYC 03-19-2011 | Event Recap

Freshness Week In Review: 3/20/2011  3/27/2011

For some, the era of sneaker mania is over. But try telling that to the thousands who made the pilgrimage to this past week’s Sneaker Con. It was a who’s who and a what’s what of all things sneaker-hype related; in addition the the heat, figures like Ronnie Fieg and DJ Clark Kent added to the atmosphere. Sneaker Con makes its next stop in Washington DC, for those that missed the NYC event.

>>Sneaker Con NYC 03-19-2011 | Event Recap


Freshness Feature: Emblem Of Friendship: CLOT x adidas Originals by Originals Kazuki Kuraishi

Kazuki Kuraishi and Edison Chen move in some overlapping creative circles, but until this latest project, the two Asian design heavyweights hadn’t yet collaborated. The two bring very different inspirations to an adidas Originals Kuraishi brings a reserved professorial

>>Freshness Feature: Emblem Of Friendship: CLOT x adidas Originals by Originals Kazuki Kuraishi


Nom de Guerre x Timberland 6-Inch Ballistic Nylon Boots

Even if Nom de Guerre was not coming to an end in the near future, this would be a memorable collaboration. But the fact that the NY brand with a cult following is planning to cease operations makes this co-branded Timberland boot very special. Nom de Guerre gave the venerable 6-inch Timberland an update following the label’s current theme of drastic and futuristic military inspiration. The boot is scheduled for an October release.

>>Nom de Guerre x Timberland 6-Inch Ballistic Nylon Boots


Nike Be True Cricket

Nike is trying to crack the Indian market by promoting basketball, but another strategy is to embrace the sport that is already a played, watched, and loved by billions there – cricket. Nike Sportswear has designed a special cricket themed Dunk High, and a line of T-shirts, but more significantly, NSW is giving an overdue stamp of global athletic cool to a sport that is among the world’s most popular. Cricket has made leaps and bounds in recent years to become a faster, more exciting game, and this is one corporate affiliation that should open up the sport even further to a global audience.

>>Nike Be True Cricket


BAPE Store Hong Kong Relocation to Hysan Avenue in Causeway Bay

Armchair analysts of the business of streetwear will certainly be reading into this story. BAPE is moving it’s Hong Kong flagship from the market Central area into Hysan Avenue. The new neighborhood puts BAPE into a more established and vibrant shopping environment, and will make the store more accessible to a broader range of shoppers, who are drawn by nearby shops running the gamut from UNIQLO to the LVMH gang. Which makes sense – BAPE is now owned by a major retail corporation, and the bottom line comes first.

>>BAPE Store Hong Kong Relocation to Hysan Avenue in Causeway Bay


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