Reassuring that this was not some elaborate April Fools’ Day prank, The Hundreds announced the opening of its 4th retail location, this time by the Pacific beachfront of Santa Monica. Balanced against the cheery and satirical graphics on its t-shirt, the 2,000-square-foot storefront will be like the retailer’s San Francisco and New York locations in terms of aesthetics – dark and muted in mostly grayscale to invoke a feel of timelessness. Aside from its general release collection, The Hundreds Santa Monica will also stock the label’s Public Label collection, Limited Additions, Rosewood Collection, The Hundreds Footwear, The Hundreds Eyewear, and the just release The Hundreds Magazine. More information to come in the days leading up to the grand opening.
The Hundreds Santa Monica (THSM)
416 Broadway Street | Map
Santa Monica, CA 90401
Opening Date: April 1st, 2011 (Friday)