In that now “mythological” interview by Glenn O’Brien of Interview Magazine, Supreme’s founder James Jebbia lauded the importance of Japan to the brand. Then, there is little doubt how the ongoing tragedy is affecting Jebbia and the rest of the Supreme organization. To them, it isn’t about the financial aspects. Some of Supreme‘s closest associates and friends felt the devastations personally, thus makes this benefit t-shirt all the more important. By footing the initial cost, Supreme will donate all 100% of the profit from sale to the Japanese Red Cross Society. The Supreme Benefit T-Shirt will be available in-store and online next Friday, April 8th, follow by its Japanese launch on Saturday, April 9th.

Release Dates:
April 8th, 2011 (Friday) NY, LA, & Online
April 9th, 2011 (Saturday) Japan

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New York, NY 10012
TEL #: 212-966-7799

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Los Angeles, CA 90036
TEL #: 323-655-6205