Buried beneath all the happenings during New York Fashion Week this February was actually the official launch of http://freshnessmag.com/2011/02/10/adidas-originals-by-originals-jeremy-scott-spring-summer-2011-detailed-looks/” target=”_blank”>adidas Originals by Original Jeremy Scott in NYC. Rather than the piecemeal efforts dotted across multiple retail locations in previous launch, the Spring/Summer 2011 Collection saw a concerted effort to have everything under one roof, albeit a very limited one. Once fashionable New Yorkers caught wind of the official release, they begin to lined up along the snow piles on Wooster Street. A quick count before the door officially opened, nearly 200 people braved the sub-zero temperature just for the opportunity to get their hands on a pair of JS Teddy Bear, JS Wings, and the first ever http://freshnessmag.com/2011/03/03/adidas-originals-by-originals-jeremy-scott-spring-summer-2011-womens-collection-lookbook/” target=”_blank”>Women’s Collection from http://adidas.com/originals” target=”_blank”>adidas Originals and http://jeremyscott.com” target=”_blank”>Jeremy Scott. Once the clock hit 8 o’clock, the crowd filled into the adidas Originals SoHo location to the tunes of http://myspace.com/59335704″ target=”_blank”>DJ Crazy Legs. And in the midst of ecstatic shoppers racked up all the new merchandises, the guitar/songstress duo of Craig Wilson and http://myspace.com/kerrileigh” target=”_blank”>Kerri Leigh entertained the gathered audience to the chorus of southern/county pop. All told, it was a very good night indeed. However, for those who missed the initial collection launch, portions of the adidas Originals by Originals Jeremy Scott are still available at http://shopadidas.com/family/index.jsp?categoryId=4090408″ target=”_blank”>adidas Originals online store.
Photography: Poe for Freshness