Andy Warhol x Incase – Collection Launch | Event Recap

By - April 7th, 2011

IMG 2048 570x380 Andy Warhol x Incase   Collection Launch | Event Recap

When Andy Warhol‘s spirit beckons, it is almost certain every creative types in New York City are in the mood to party. So how it all started at SoHo’s Openhouse Gallery last evenings as Incase officially inaugurated its Andy Warhol Collection. Among the notable in attendance were Damon Way of Incase along with Michael Hermann from the Andy Warhol Foundation, the 2 cooperators who made this special project possible. Others include creative team of AndrewAndrew, Mickey Boardman of PAPER Magzine, Becka Diamond, and more… In all, hundreds of visitors rotated into the gallery space and took part in an immersive experience with Andy Warhol’s most well known works front and center. During the process, every interactivity between guests themselves and the artworks on display were captured by Apple iPhone 4 and stream live on Incase’s own website. All as a tribute to Warhol’s forward thinking works developed during The Factory era and his subsequent propagation of Pop Culture as an art form. The Andy Warhol x Incase Collaboration is now available at select Incase retail locations and the Incase online store.

Photography: Rodney Williams Itier

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