Freshness Week In Review: 4/10/2011 4/17/2011

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As always, much to discuss from the week's news; we have a familiar theme this week: sneakers - with an interesting collaboration between Nike SB and artist Goeff McFetridge, plus the unique Black Cat, Good Luck-Bad Luck pack, which includes some highly unique Footscape Woven models, two of which are collaborations with Boston boutique Bodega. Nike also released the Spring 2011 collection from the Jun Takahashi-designed Gyakusou line, which is as amazing as the first one from last Fall. In a Massachusetts-centric project, Boston-based Concepts got together with New Balance to release a nautical-themed version of the 999, along with a few sailing inspired accessories; we also got release info about the Converse x Givenchy shoe this week, which is just the latest in a series of collaborations with couture fashion houses. Rounding out the sneaker news, we offered a recap of SneakerCon DC this week as well, in a video put together by adidas Originals. Supreme released a collection of shirts this week, which as always, merits at least a mention (though the product wasn't as quite as quick to sell as some releases). Staying with the New York theme, Freshness recapped the opening event for the new flagship Oakley store in Times Square. And finally, this week brought episode two in The LeBrons, the animated series created in part by LeBron James. Check out the details of all of these stories after the jump.


Nike SB x Geoff McFetridge Paper Dunk High For MOCA

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Nike SB, Geoff McFetridge, and the Museum of Contemporary Art are the main contributors to an extremely interesting story this week; as part of a major exhibit on street art, MOCA is hosting a skatepark/installation piece created by skateboard legend Lance Mountain and artist Geoff McFetridge, which will get skated by the Nike SB team on a weekly basis. The project also includes an extremely limited collection of SB Dunk Highs, each of which is made from pieces of Geoff McFetridge's artwork, and which will be auctioned at MOCA on May 26th.

>>Nike SB x Geoff McFetridge Paper Dunk High For MOCA

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Nike Footscape Black Cat, Good Luck-Bad Luck Pack

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The Nike Footscape can be a fairly complex shoe, and the Black Cat, Good Luck-Bad Luck Pack released this week shows what an interesting creative canvas the shoe can be. Comprised of three shoes - two of which are collaborations with BODEGA - the pack has a desert color palette, mixes in a number of materials for the upper, with various sole colors, and a cat's eye on the tongue.

>>BODEGA x Nike Air Footscape Woven Chukka Shale/Hazelnut-Black | Black Cat, Good Luck-Bad Luck Pack
>>Nike Air Footscape Woven Motion Hazelnut/Grit-Black | Black Cat, Good Luck-Bad Luck Pack
>>Nike Air Footscape Woven Motion Granite Black Cat, Good Luck Bad Luck Pack

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Nike Sportswear X UNDERCOVER Gyakusou Spring/Summer 2011 Collection

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Jun Takahashi's Gyakusou first collection for Nike Sportswear landed with a huge impact last fall. This week sees the release of the Spring 2011 Gyakusou collection, which is just as technically forward thinking, and builds on the collection's first season. We have both a look at the pieces, and a behind the scenes video, for a comprehensive look at what Takahashi is doing for Sportswear.

>>Nike Sportswear X UNDERCOVER Gyakusou Spring/Summer 2011 Collection
>>Nike Sportswear x UNDERCOVER Gyakusou Spring/Summer 2011 Collection | Behind The Scene Video

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New Balance 999 by CONCEPTS

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Concepts and New Balance tapped into their shared Massachusetts roots for their collaboration on this 999. The shoe itself features a number of nautical influences, in the color palette and in the regatta flags on the tongue. And the collaboration also features a number of accessories, including a traditional rope bracelet, keychain, and Ray-Ban Wayfarers.


>>New Balance 999 by CONCEPTS

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GIVENCHY x CONVERSE Addict Chuck Taylor All Star Hi | Release Info

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Converse has a track record of bringing in couturiers to dress up the unassuming Chuck Taylor. Following several collaborations with Missoni, this week we offered release info on the upcoming GIVENCHY x CONVERSE Addict Chuck Taylor All Star Hi.

>>GIVENCHY x CONVERSE Addict Chuck Taylor All Star Hi | Release Info

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adidas Originals x Sneaker Con Washington DC Event Recap | Video

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Sneaker Con recently descended on Washington DC, giving an opportunity for sneaker heads from throughout the mid Atlantic the chance to shop or sell the rarest, latest, or greatest in sneakers, and to see and be seen. adidas Originals was on hand to provide a video recap.


>>adidas Originals x Sneaker Con Washington DC Event Recap | Video

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Supreme Spring 2011 T-Shirts

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This week also included another release from Supreme, consisting of a number of T-shirts, plus a patchwork shirt, and a set of patchwork camp caps. The shirts didn't set any records in terms of sell out time (though as of now, they're virtually gone). This is likely in part because Supreme fans have been solidly catered to over the past months with Spring releases. True to form though, camp caps sold out in minutes.

>>Supreme Spring 2011 T-Shirts

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Oakley Times Square NYC Store Grand Opening | Event Recap

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Oakley opened a new flagship store in Times Square this week, and in doing so, entered a new stratosphere of the corporate universe. Freshness was on hand to cover the event too, which featured Oakley engineers and execs, skateboarder and Oakley ambassador Ryan Scheckler, and many, many fans.

>>Oakley Times Square NYC Store Grand Opening | Event Recap

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LeBron James Presents The LeBrons Animated Series: Stay On The Court | Episode 2

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And finally, this week brought episode 2 in the animated mini-series The Lebrons. In this week's episode, the message was "be true to yourself." In it, young Kid LeBron tries to impress a young Chinese exchange student with an ill-conceived stunt, which goes very awry. He redeems himself, though, by showcasing his true strength on the basketball court.

>>LeBron James Presents The LeBrons Animated Series: Stay On The Court | Episode 2