MOCA x Levi's Trucker Jacket Collaborations | Art In The Street Exhibition

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Concurrently taking place to one of the most elaborate exhibition of street art, The Museum of Contemporary Art, Los Angeles (MOCA) and denim giant Levi's created a limited apparel collection. With help from 10 renowned artists and subjects in the current Art in the Streets exhibit, Levi's classic Trucker Jacket became canvases to some extraordinary original artworks. Each is then store in a special MOCA x Levi's packaging and set to release accordingly to each artists's start in his or hers artistic journeys. All 10 designs are limited to 50 units only, with exclusive availability at Geffen Contemporary at MOCA. All proceeds from sales will go onto the charitable community causes headed by MOCA.

Geffen Contemporary at MOCA
152 North Central Avenue | Map
Los Angeles, CA 90012

Release Dates: (Limited To 50 Each

April 17th, 2011 (Sunday)
Chaz Bojorquez's Black Trucker (Chaz started writing in 1969)
Crash's Zap Trucker (Crash started writing in 1975)
Lady Pink's Women's Bohemian Trucker (Lady Pink started writing in 1979)

April 23rd, 2011 (Saturday)
Kenny Scharf's Dark Summit Trucker (Kenny started painting in 1979)

May 14th, 2011 (Saturday)
Andre's Rigid Trucker (Andre started painting in 1985)

June 4th, 2011 (Saturday)
KR's Black Trucker (KR started writing in 1989)

June 18th, 2011 (Saturday)
Revok's Dark Summit Trucker (Revok started writing in 1989)

July 2nd, 2011 (Saturday)
Shepard Fairey's Dark Summit Trucker (Shepard started posting in 1989)

July 16th, 2011 (Saturday)
Neck Face's Black Trucker (Neck Face started writing in 2000)

August 6th, 2011 (Saturday)
Keith Haring's Rigid Trucker (Keith starting writing in 1979

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MOCA x Levi's - Chaz Bojorquez Black Trucker Jacket

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MOCA x Levi's - Chaz Bojorquez Black Trucker Jacket

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MOCA x Levi's - CRASH Zap Trucker Jacket

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MOCA x Levi's - CRASH Zap Trucker Jacket

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MOCA x Levi's - Lady Pink Women's Bohemian Trucker Jacket

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MOCA x Levi's - Lady Pink Women's Bohemian Trucker Jacket

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MOCA x Levi's - Kenny Scharf Dark Summit Trucker Jacket

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MOCA x Levi's - Kenny Scharf Dark Summit Trucker Jacket

moca-levis-andre-rigid-trucker-01

MOCA x Levi's - Andre Rigid Trucker Jacket

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MOCA x Levi's - Andre Rigid Trucker Jacket

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MOCA x Levi's - KR Black Trucker Jacket

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MOCA x Levi's - KR Black Trucker Jacket

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MOCA x Levi's - REVOK Dark Summit Trucker Jacket

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MOCA x Levi's - REVOK Dark Summit Trucker Jacket

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MOCA x Levi's - Shepard Fairey Dark Summit Trucker Jacket

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MOCA x Levi's - Shepard Fairey Dark Summit Trucker Jacket

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MOCA x Levi's - NECK FACE Black Trucker Jacket

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MOCA x Levi's - NECK FACE Black Trucker Jacket

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MOCA x Levi's - Keith Haring Rigid Trucker Jacket

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MOCA x Levi's - Keith Haring Rigid Trucker Jacket

OVERVIEW
After the recent success of the Levi's Print Workshop in San Francisco and the Levi's Photo Workshop in New York City, Levi's is opening its third Levi's Workshop this Sunday (4/17) in Los Angeles. The Levi's Film Workshop will live at The Museum of Contemporary Art, Los Angeles (MOCA) within Art in the Streets, the first comprehensive U.S. museum survey of graffiti and street art.  The story of graffiti and street art, as well as other cultural forms that have emerged from the underground subculture, will come to life in the Levi's Film Workshop through a series of collaborative film and video projects, robust educational programming and a city-wide screening series. As part of this project, Levi's will partner with MOCA on a limited edition Trucker Jacket series, featuring original artwork by 10 exhibiting artists from Art in the Streets. The collection serves as a retrospective within the world of street art, as the jackets will be released in chronological order from when each artist began in the field. Each of the ten jackets is packaged in a special Levi's x MOCA box. The collection will be available for purchase at the Geffen Contemporary at MOCA (152 North Central Ave) and each jacket retails for $250. All proceeds from the sale of the jackets will benefit MOCA and its community programs. There are only 50 of each jacket being produced.

INSPIRATION
Since it was first introduced in 1967, the Levi's Trucker Jacket has served as an iconic canvas for artists around the world, from the boogie-down Bronx to the favelas of Brazil. This Levi's Trucker Jacket is part of a limited edition collaboration celebrating Levi's partnership with MOCA and the Art in the Streets exhibition.

DROP SCHEDULE
**The first three jackets go on sale this Sunday at 11am (as soon as the Geffen Contemporary's doors open).
4/17: Chaz Bojorquez's Black Trucker (Chaz started writing in 1969) & Crash's Zap Trucker (Crash started writing in 1975) & Lady Pink's Women's Bohemian Trucker (Lady Pink started writing in 1979)
4/23: Kenny Scharf's Dark Summit Trucker (Kenny started painting in 1979)
5/14: Andre's Rigid Trucker (Andre started painting in 1985)
6/4: KR's Black Trucker (KR started writing in 1989)
6/18: Revok's Dark Summit Trucker (Revok started writing in 1989)
7/2: Shepard Fairey's Dark Summit Trucker (Shepard started posting in 1989)
7/16: Neck Face's Black Trucker (Neck Face started writing in 2000)
8/6: Keith Haring's Rigid Trucker (Keith starting writing in 1979)