Primitive - Spring 2011 "Beyond The Blvd" | Video

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"At its core, what is your brand/store/design about?" an often asked question and one that never gets a simple answer. Rather than verbalize their response or communicate in writing, Encino-base Primitive decided to document their answer in video form. Aptly titled "Beyond The Blvd", the film is a collage of those who truly understand the brand, its support staffs and customers, with the likes of John Hundreds, Kellen Roland, skater Nakel Smith, musician Charles Farrar, and model Alexis Lopez. See each of their answers and how do they relate to what Primitive is on the video after the jump.