In its new bet to invigorate the art of cap wearing, New Era, a label synonymous with 59FIFTY fitted, added musical talents from N.E.R.D. To its New Era Flagbearers campaign. Pharrell Williams, Chad Hugo, and Shae Haley joined an already impressive roster of athletes, musicians, and creative minds. In this 1 minute plus video, Williams and Haley explained how they came to know New Era as a label, plus showcasing some of the new additions for Billionaire Boys Club fitted collection.
