adidas Originals – Fall/Winter 2011 Core Collection Shoot | Behind The Scene

By - April 29th, 2011

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So, does the definition of the term “original” invokes a notion of “old school”? Not so from perspective of stylist Nick Griffiths. With the help of famed photographer Cheryl Dunn and a team of dedicated assistants, all set out to re-imagine originality into something exhilarating and youthful. That was the premise behind the latest lookbook photoshoot for adidas Originals Fall/Winter 2011 Collection.

With Rooftop Legends, the few sanctioned graffiti destination left in New York City, served as the backdrop. Freshness had the opportunity to see the inner workings as the team of Griffiths and Dunn made quick work of all the portrayals needed to give this lookbook a certain realism as well, despite winter temperature hovering near zero. The result, a captivating glimpse of adidas Originals at play.

Photography: Poe for Freshness

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6 comments
Katy Perry
Katy Perry

Skatebording I love Thiago The Brasil

Yabe
Yabe

I don't like skateboardin',,,,but I love adidas and you!!!

RCH
RCH

nice Y-fronts dude

charles
charles

I used to be proud to wear adidas,I think that when these wear out,they will be my last pair,they now look like clown shoes!