So, does the definition of the term “original” invokes a notion of “old school”? Not so from perspective of stylist Nick Griffiths. With the help of famed photographer Cheryl Dunn and a team of dedicated assistants, all set out to re-imagine originality into something exhilarating and youthful. That was the premise behind the latest lookbook photoshoot for adidas Originals Fall/Winter 2011 Collection.
With Rooftop Legends, the few sanctioned graffiti destination left in New York City, served as the backdrop. Freshness had the opportunity to see the inner workings as the team of Griffiths and Dunn made quick work of all the portrayals needed to give this lookbook a certain realism as well, despite winter temperature hovering near zero. The result, a captivating glimpse of adidas Originals at play.
Photography: Poe for Freshness