Freshness Week In Review: 4/24/2011 5/01/2011

By - April 30th, 2011

Freshness Week In Review: 4/24/2011  5/01/2011
Among the overwhelming number of stories we covered this week, it was great to see the release of several projects benefitting victims of the Japanese earthquake and tsunami, from organizations with ties to street art and streetwear; the coalition included Bedwin & the Heartbreakers, Deluxe, Beams, the Ace Hotel – all of whom devoted their creative talents to charity projects. Two other companies with strong Japan ties, Visvim and SOPHNET., also got together this week with two new footwear releases. Obligatory coverage of Supreme also continued, as the Clarks Originals x Supreme desert boot was released (along with a few other choice items). News also broke this week of a Uniform Experiment-inspired collection for Nike, which brings two classic UE influences to the classic All Court. Original Fake made news with a project commemorating the label’s 5 year history by revisiting past collaborations. We also saw an interesting collaboration between Jam Home Made and Stussy this week, two labels that are both staying quite busy, and got a look at the comprehensive B.B.U. collection, which brought together Bedwin & the Heartbreakers, Beauty & Youth, UNDFTD, and adidas Originals. And two marketing stories rounded out the news this week: first, the rare publicity blitz from Lamborghini, to promote the new Aventador, included a video spot which was well executed, but perhaps poorly timed for it’s earthquake theme. Finally, Apple released the latest item that proves their consumer product genius: the iPhone 4, in white. Check out the details of all of this week’s highlights after the jump.

Charity T-Shirts | To Support Japan Earthquake & Tsunami Victims

Freshness Week In Review: 4/24/2011  5/01/2011

It’s been several weeks since Northern Japan was devastated by an earthquake and tsunami, and the country is still tallying the casualties, rebuilding, and trying to gain control of a precarious situation at the Fukushima nuclear facility. And while other events on the global stage are commanding the world’s attention, several groups and brands with ties to Japan are doing what they can to highlight the ongoing need for support, both financial and moral.

>>Bedwin & The Heartbreakers Charity T-Shirt | To Support Japan Earthquake & Tsunami Victims
>>Deluxe Charity T-Shirt | To Support Japan Earthquake & Tsunami Victims
>>Ace Hotel x BEAMS x Yusuke Hanai Charity T-Shirt | To Support Japan Earthquake & Tsunami Victims


SOPHNET. x Visvim

Visvim and SOPHNET., no strangers to each other, released two new footwear models this week. This latest collaboration includes the classically casual Canvas Lo JP, and is balanced out by a very polished leather boat shoe/moc hybrid, the Moccasin Mid VD.

>>SOPHNET. x Visvim Moccasin Mid VD | Available Now
>>SOPHNET. x visvim Canvas Lo JP


Supreme x Clarks Originals Desert Chukka

Supreme was back in the news once again this week, with the release of the brand’s collaborative Desert Chukka done with Clarks Originals. Supreme made some slight tweaks to the venerable Desert Boot, which is offered an updated range of colors. Other releases included a restock of the KAWS skateboard deck, and several new hat and apparel options.

>>Supreme x Clarks Originals Desert Chukka
>>Supreme x Clarks Originals Desert Chukka | Available Now


uniform experiment x Nike All Court Mid | Release Info

>>uniform experiment x Nike All Court Mid | Release Info


OriginalFake 5th Anniversary Collaboration Collection

To celebrate it’s 5th anniversary, OriginalFake is revisiting some of the labels and artists that the label has worked with in the past – including BAPE, Hysteric Glamour, Neighborhood, and artists Todd James and Eric Parker. The project consists of a range of T-shirts, which will be available exclusively to OriginalFake flagship store in Tokyo startuing Tuesday, May 3rd.

>>OriginalFake 5th Anniversary Collaboration Collection


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