Freshness Week In Review: 4/24/2011 5/01/2011

By - April 30th, 2011

Stussy x JAM HOME MADE Spring 2011 Capsule Collection

stussy jam home made 011 Freshness Week In Review: 4/24/2011  5/01/2011

Stussy
and Jam Home Made are both staying busy this Spring; Stussy with a capsule collections alongside both Perks and Mini and Marvel Comics, and Jam Home Made most recently with a collaboration with Porter. This week brought news of a capsule collection done by Stussy and Jam Home Made together, which consists of Stussy x JAM HOME MADE tee in 7 colorways, 3 versions of the Alex sunglasses, and a JAM Diamond Watch Type 2 for Stussy in silver or black. All available for purchase starting this Friday, April 29th, at Stussy Chapter Stores across Japan, its online shop on ZOZOTOWN, and ISETAN Men’s Department Store in Shinjuku.

>>Stussy x JAM HOME MADE Spring 2011 Capsule Collection

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Bedwin & The Heartbreakers x Beauty & Youth x UNDFTD B.B.U. Collection

bbu adidas originals sm1 Freshness Week In Review: 4/24/2011  5/01/2011

Bedwin & The Heartbreakers, Beauty & Youth, and UNDFTD have teamed up on a comprehensive capsule collection, which includes accessories, apparel, and a sneaker done with the help of adidas Originals. The overall feel is fairly reserved: it shows athletic and workwear influences, but keeps them in tight control; splashy graphics are forgone in favor of small details. Case in point: the Superstar, which is free of extraneous external branding, but which features an inspired cork footbed.

>>Bedwin & The Heartbreakers x Beauty & Youth x UNDFTD B.B.U. Collection | Accessories
>>Bedwin & The Heartbreakers x Beauty & Youth x UNDFTD x adidas Originals Superstar
>>Bedwin & The Heartbreakers x Beauty & Youth x UNDFTD B.B.U. Collection | Apparel

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Lamborghini Aventador LP700-4 “A Relentless Force” Commercial | Video

lamborghini aventador lp700 41 Freshness Week In Review: 4/24/2011  5/01/2011

Lamborghini, which typically doesn’t bother with marketing campaigns, is making a full court press in conjunction with the release of the Aventador – and with the emergence of a large new customer base in China. The latest ad features the Aventador outrunning and outmaneuvering a devastating earthquake. Clearly the campaign concept was created long before the Japan earthquake, but the decision to release the ad might seem in poor taste to some.

>>Lamborghini Aventador LP700-4 “A Relentless Force” Commercial | Video

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Apple iPhone 4 White | Finally Available!!!

apple iphone 4 white finally available 011 Freshness Week In Review: 4/24/2011  5/01/2011

There are varying opinions on just what Apple is – a technology company, or a consumer product marketer. The focus on the latter was very evident this week, with the release of the iPhone 4 in white. The phone offers no additional functionality; it’s only unique feature it offers users is the ability to signal to others that they own the latest Apple product. And the number of people who want to do just that are making Apple quite a bit of money. So while some in the tech business might grumble about Apple’s focus on “cool,” shareholders are for the most part still happy.

>>Apple iPhone 4 White | Finally Available!!!

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