With the purpose of fulfilling basketball players’ needs, CONVERSE devised its Chuck Taylor All Star as early as 1917. Since its initial launch, the simple canvas silhouettes have transcended genres and generations. In its celebration of this true “All Stars”, CONVERSE constructed an interactive screen that displays around 480 Chucks for The CONVERSE Chuck Taylor Canvas Experiment. A motorized display triggered off by motion sensors with invitation to friends and fans for fun interactions with the 5 x 4 meter installation. The Canvas Experiment will go live today and throughout the month of May at Paris and Berlin locations. Several special highlight reels will also be upload onto the CONVERSE blog. Check their first experiment featuring Mitch the Drummer giving a glimpse at the capabilities of the unique installation. To take part, simply visit the following locations on the prescribed dates.
May 3rd 15th: Courir, 104, Avenue des Champs Elysees, 75008 Paris, France
May 3rd 15th: Converse Store, Münzstraße 18, 10178 Berlin, Germany
May 25th (by invitation only) The Canvas Experiment exhibition, Paris