Freshness Week In Review: 5/09/2011 5/16/2011

By - May 14th, 2011

Freshness Week In Review: 5/09/2011  5/16/2011
Quite a solid newsweek, including a slew of notable stories in fashion, sneakers, art, business, and technology. First up is the AW2011 movie from White Mountaineering, which shows that for the coming season, the label is taking some of it’s strongest suits, and giving them season-appropriate updates. And a potentially huge win for retailer Karmaloop was announced this week too: that Pharrell Williams will take the role of Creative Director at the retailer’s Karmaloop TV media channel. And in a week filled with sneaker news, one takeaway story might be the release of a new colorway of the Swizz Beatz-designed Kamikaze by Reebok, which sold out in 10 minutes. Another sneaker designer (with a bit more pedigree) was featured in video trailer this week; Mark Ong (SBTG) is the subject of a forthcoming video done by film crew Vita Brevis. Supreme released a new model of sunglasses this week, the Alton, with vague resemblance to the slightly horn-rimmed frames of Kurt Cobain circa early 1990’s. This week also saw the second release in the boundary-pushing collaboration between BAPE and Daiwa, plus the first event held to commemorate the 30th anniversary of seminal skateboard magazine Thrasher, which included new art by Neckface. And in technology news, Samsung released it’s Chromebook this week – providing a solid consumer product platform for Google’s bid for dominance in the operating system wars. Finally, a classic collaboration, involving some usual suspects: the first drop in the PHANTASIA capsule, done by CLOT, PHANTACi, and Disney, was released this week, showing shamelessly playful designs. Check out details on all of these stories after the jump.

White Mountaineering Autumn/Winter 2011 Collection | Video

Freshness Week In Review: 5/09/2011  5/16/2011

White Mountaineering released a video this week which offered the fashion world at things to come from the brand, which seems incapable of stale design. The coming season sees some of the label’s strongest themes – geometric patterns, multi-layered pieces – revisited in classic muted fall tones. All in all, it sticks to the fundamentals that have made the label one of the most exciting in Japanese fashion in recent years, while keeping things highly innovative and contemporary.

>>White Mountaineering Autumn/Winter 2011 Collection | Video


Pharrell Williams To Become Creative Director For Karmaloop TV

In a move that is a definite win for retailer Karmaloop, it was announced this week that Pharrell Williams will become Creative Director for the label’s lifestyle channel, Karmaloop TV. Of the program, Williams says: “once again give intelligent and creative youth culture a voice and a TV entertainment brand they can call their own, something that has been missing for a long time now. We intend to create amazing programming that really speaks to this group and is innovative, fun and groundbreaking. Progressive youth culture is hungry for different content than what is out there now they are currently massively underserved.” Karmaloop has become a bit of a lowest common denominator of streetwear – virtually encompassing every new label and trend in a certain segment of street style. What Williams offers is the chance for the retailer to position itself solidly as a cultural portal, and not just a place to buy brightly colored headphones.

>>Pharrell Williams To Become Creative Director For Karmaloop TV
>>Pharrell Williams Officially Joins Karmaloop TV | Video


Swizz Beatz x Reebok Kamikaze

The Red/Grey/White colorway of the Swizz Beatz x Reebok collaboration sneaker was released this week – and sold out within 10 minutes. However, it should also be noted that only 84 pairs were released, and each came with a hangtag signed by the rapper. The next release of the Kamikaze sneaker in the grey/green and black/white/orange colorways, is set for June 10th. Look for them at key retailers in NYC, Boston, Philly, DC, Baltimore, Atlanta, Miami, Houston, Chicago, Detroit, New Orleans, LA and San Francisco. More detailed information to come at a later date.

>>Swizz Beatz x Reebok Kamikaze Release Info
>>Swizz Beatz x Reebok Kamikaze Sold Out In 10 Minutes


FICE x Vita Brevis SBTG Trailer | Video

This week brought the preview for an upcoming video which documents artist Mark Ong, better known as sneaker customizer SBTG. The Vita Brevis film crew looks into the creative inspirations for the 138 Collection, a limited edition series with FICE, a Singapore-based street wear boutique. Coming on the heels of another look at Mark Ong, courtesy of Canon, this is another welcome look at one of the key figures in the current generation of independent sneaker customizers.

>>FICE x Vita Brevis SBTG Trailer | Video


Supreme The Alton Sunglasses

The Spring accessories keep coming from Supreme, this week with the Alton sunglasses. Made by hand in Italy, with a glass lens by Barberini, the glasses were available with frames in black, tortoiseshell, or checkerboard, with smoke grey lenses. The shape is very lightly horn-rimmed, vaguely reminiscent of the frame style made famous by Kurt Cobain in the early 1990’s.

>>Supreme The Alton Sunglasses
>>Supreme The Alton Sunglasses | Available Now


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