In an effort to centralize its branding strategy, timepiece maker Bell & Ross unveiled its new website this morning. Coincide with the company’s move to a new global headquarters, the new Bell & Ross site ties together the multiple facets and aspects of the brand. Available in 10 languages, the first alteration visitors will notice is the deep black background on the splash page. This gives a crisp appearance to both the letterings and images presented on the site. The Adobe Flash framework means ease of navigation, intuitive as well as consistent. Yet, the new design is fully adoptable to the newest Smartphone and tablet-base devices out on the market. Finally, there is the E-Boutique, where aficionados will find the most complete range of Bell & Ross watches. By partnering closely with its retailers worldwide, the company hope to create an extension of those point-of-sale vitally in the near future. A convergence of its 3 tenets – vintage, aviation, and marine, visit Bell & Ross’ new website at www.bellross.com for more details.