Nike Sportswear “Sports Is Art” Event Hong Kong | Event Recap

By - May 17th, 2011

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A display of two cultures as one, Nike Sportswear‘s “Sports Is Art” arrives in Hong Kong this week after an extraordinary opening and reception in Shanghai earlier this month. In all, a total of 25 graphic t-shirts are taking part in the exhibition. Each is an expression of commonalities, interests, and passion between art, in this case the various disciplines each collaborated artist brings, and sports, where Nike Sportswear selected the Air Max series as the subject. With a simple Dri-FIT t-shirt as the medium, involved artists from 11 countries took to their creative extents. The trio of Kai Vermehr, Steffen Sauerteig and Svend Smital, or better known as eBoy took their specialty of pixelated art into a form they named “King of Kicks”. Meanwhile, illustrator Ian MacArthur of England formed “SkullDuggery”, a complex display with help from Nike Air Max BW, Air Max 90, 95, and laces. Hailed from Indonesia and best known for his 2D/3D medias, Tony Ariawan called his “New Max Attack”, an Air Max 90 in the shape of a beetle and vice versa. Other creative types who took part include Anthony Harrison, Jeff Proctor, ABC, KG, and many more. The 25 creations will be on display at Nike Sportswear Hong Kong flagship at 7 Pak Sha Road starting today till next Thursday, May 26th. In the meantime, Nike and Nike Sportswear hope this project will inspire a new generation of athletes or artists to think of the possibilities beyond their disciplines’ boundaries.

Nike Sportswear Hong Kong
7 Pak Sha Road | Map
Causeway Bay, Hong Kong

Exhibition Dates: May 17th, 2011 (Today) – May 26th, 2011 (Thursday)

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