Polaroid Grey Label By Haus Of Gaga – Bloomingdale’s New York Launch

By - May 26th, 2011

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Initially dismissed by some as “marketing gimmickry”, Polaroid Grey Label , the exclusive line designed by pop icon Lady Gaga, became a reality this morning via its official introduction in New York City. In front of gathered media and Gaga fans, tech reporter Katie Linendoll, Polaroid executives Scott Hardy and Bobby Sager unveiled a “true to life” photo booth in front of department store Bloomingdale’s 59th Street flagship location, where anyone can have their pictures taken by the latest Polaroid camera. Simply stand within the classic Polaroid icon on the sidewalk and image of you will be store then upload to the giant monitor at the window display. No purchase is necessary, its a simple way to pass the time while in New York City this Memorial Day Weekend. But if you are interested in checking out Polaroid Grey Label product, especially the GL10 Instant Mobile Printer, the collection’s first product to be available. Bloomingdale’s set up a special kiosk within the store for you to see it in person. Simply visit the 59th Street location in the Big Apple for more information.

Bloomingdale’s 59th Street
1000 3rd Avenue | Map
New York, NY 10022

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