Nike Sportswear – Hyperfuse Presentation | Royal Observatory London

By - June 2nd, 2011

Overlooking the Royal Observatory at Greenwich, London, where mankind’s drive for discovery for stride centuries ago, Nike Sportswear appropriately utilized the setting in the introduction of its Hyperfuse technology. Though Shane Kohatsu, Innovation Lead of Nike Basketball, debuted the technology at last year’s media summit in New York City, this morning’s event served as an addendum. Joined by Ben Shaffer, Innovation Lead for Nike Sportswear, both designers took center stage at Peter Harrison Planetarium for a brief Q/A session along with a preview of all Hyperfuse related products to come this summer.