Nike Sportswear – Hyperfuse Presentation | Royal Observatory London

By - June 2nd, 2011

nike hyperfuse designer presentation london 23 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

Overlooking the Royal Observatory at Greenwich, London, where mankind’s drive for discovery for stride centuries ago, Nike Sportswear appropriately utilized the setting in the introduction of its Hyperfuse technology. Though Shane Kohatsu, Innovation Lead of Nike Basketball, debuted the technology at last year’s media summit in New York City, this morning’s event served as an addendum. Joined by Ben Shaffer, Innovation Lead for Nike Sportswear, both designers took center stage at Peter Harrison Planetarium for a brief Q/A session along with a preview of all Hyperfuse related products to come this summer.

nike hyperfuse designer presentation london 01 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

nike hyperfuse designer presentation london 02 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

nike hyperfuse designer presentation london 03 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

nike hyperfuse designer presentation london 04 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

nike hyperfuse designer presentation london 05 Nike Sportswear   Hyperfuse Presentation | Royal Observatory London

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