Panasonic spear headed the Micro Four Thirds category of the digital camera segment and it created history with the first generation Lumix DMC-GF1. Now they are returning with the Lumix DMC-GF3 to shake up the competition by releasing a very light weight camera that weighs only 222g. Compromises were not an option and the new and improved camera boasts an enhanced Venus Engine FHD and 12.1 megapixel Live MOS sensor. Low light photography benefits from this upgrade and it captures full HD video in 1920 x 1080 size. Their Creative Control is renovated to increase control over contrast, sharpness, saturation and noise reduction while making it easier to achieve results. The overall design of the camera have also been revamped and the ergonomic design offers comfort to the users. Aluminum body enables the light weight and 5 colorways, black, white, red, brown and pink, are produced to suit the style of each individual.