We knew something was amiss this week. With us darting across the country to different business meetings and product previews. We inadvertently missed our friend Ronnie Fieg‘s 29th birthday celebration last evening (our bad). But the talented footwear designer was in good company, including this top-heavy cake make in the form of his newest creation, the ASICS GT-II Ultra Marine. Oozing with glistening blue icing, Fieg now has a dilemma – eat it or freeze it for prosperity. We say finish the thing like a wedding cake, eat half of it and keep the other half till next year… And while on the topic of birthday, a belated happy 29th from all of us here at Freshness Magazine.