“Simply, follow the owl.” After starting an odyssey 13 years ago with readers, author J.K. Rowling will embark on another later on this year with POTTERMORE. With the initial frenzy of speculations finally subsided, Rowling made the official announcement about POTTERMORE this morning. With the leverage of some 450 million copies sold in 70 different languages worldwide, Rowling held off the temptation to launch the Harry Potter series in digital or e-book format till now. POTTERMORE will be an immersive site for readers with interactive narration and illustrations. What’s more, fans of the series will learn more about the world of Harry Potter as Rowling shares “… additional information I’ve been hoarding for years…” POTTERMORE will be open for all starting this October, though a fortunate few will be able to access the site before then. See the video below for all the details.
13 years after the first Harry Potter book was published, I’m still astonished and delighted by the response the stories met. Even though the 7th book and the 8th film have now been completed. I’m still receiving hundreds of letters every week, and Harry’s fans remain as enthusiastic and inventive as ever. So I’d like to take this opportunity to say thank you, because no author could’ve asked for a more wonderful, diverse and loyal readership. I’m thrilled to say that I am now in a position to give you something unique. An online reading experience unlike any other. It’s called Pottermore. It’s the same story, with a few crucial additions, the most important one, is you.
Just as the experience of reading requires that the imaginations of the author and reader work together to create the story. So Pottermore will be built, in part, by you, the reader. The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Pottter books. Pottermore will be the place where fans of any age can share, participate in and rediscover the stories. It will also be the exclusive place to purchase digital audio books, and for the first time, eBooks of the Harry Potter series. I’ll be joining in too, because I will be sharing additional information I’ve been hoarding for years about the world of Harry Potter.
Pottermore is open to everyone from October, but a lucky few can enter early and help shape the experience. Simply, follow the owl. Good luck.