Now neither new or unique, collaboration between designer and well heeled big box retailer is like a dime in a dozen these days. So common in fact that its shocking to find someone in the fashion industry who hasn’t try it yet. But to find a collaboration which fully express a designer’s artistry and the retailer’s intent of profitability is something altogether rare. This is exactly the reason that made UNIQLO +J Collection so unique, a collection that is cutting-edge in style and the same time hugely successful.
Sadly, as with everything, the partnership between UNIQLO and designer Jil Sander will end later this year once the 3-year agreement between both parties ends. In a joint press release, both UNIQLO’s parent company, Japan’s Fast Retailing, and the Hamburg-based Jil Sander stated that “…they had fully explored the possibilities of their creative collaboration and accomplished what they had set out to do.” It continued “Consequently, the two parties have decided to wrap up their design consulting agreement with this (Fall/Winter) collection.” Similar to what Sander did many times in the past, +J redefined how collaborations could be done. It also set a high benchmark to all that was to come later. In the meantime, look for UNIQLO +J final collection this coming Fall.