A short time ago we reported that 1948, the Nike concept store located in East London, had reopened its doors following extensive remodeling. Following closely behind that unveiling is yet another: the launch of the 1948 iPad App. Essentially an electronic version of the 1948 print publication, the digital quarterly will allow readers to explore London sports culture as well as Nike Sportswear, including glimpses into future 1948 projects. The first issue boasts interactive content from local artists, writers and filmmakers, and an archive of past print editions. Download it for free here.