To invoke a sense of athleticism, Nike Hong Kong replicated a mini school gym for its Just Do It Media Summit, which took place early this morning. 6 points of focus will be on Nike Fall 2011 agendas – Basketball, Soccer, Running, Sportswear, Action Sports, and Women’s, each is to have a full range of apparels and footwear, from Hyperfuse 2011 and Hyperdunk 2011 for Nike Basketball, the new LunarGlide+ 3 for Nike Running, to the anticipated Nike Sportswear Hyperfuse Collection. Each sector will also include a centralized campaign that will speak of its core strength, such as Nike Women’s Make Yourself theme by famed photographer Annie Leibovitz. To catch a glimpse of products to come this Fall from Nike, visit The Field House at Kowloon, Hong Kong for a temporary exhibition event.
Photography: Masa for Freshness
Nike: The Field House
G/F & 1/F, Secure House | Map
68 How Ming Street
Kwun Tong, Kowloon Hong Kong
Exhibition Date: July 5th, 2011 (Tuesday) August 16th, 2011 (Tuesday)