Nike Football The Opening – Scenes From Day 1

By - July 8th, 2011

One hundred and fifty of the country’s top high school football players were invited to the Nike World Headquarters for The Opening, termed as the ultimate football training experience. The five day event, filled with dynamic training, coaching and competition will give the student-athletes the training and knowledge to develop their speed, explosiveness and position skills.

Over the course of five-day program from July 5-9, every position and aspect of the game will be highlighted and the players are put to the ultimate test by the world’s top athletes and coaches. Competition will end the program and Nike will crown winners for the Nike 7ON tournament, Nike Linemen Challenge, and SPARQ Rating National Championship.

Nike invited Freshness to tag along and report from the sidelines, unveilings and press conferences during this five day program. Here are some scenes from day 1 of The Opening…

The ‘150’ were gathered here for the unveiling of a few special colorways of the Nike Zoom Alpha Talon and introduction to the program.

The students checking out one of the special colorways.

The official logo of The Opening.

In the spirit of the 4th of July weekend, an American Flag was created out of red, white and blue footballs.


The the product wall…


Another product wall featuring Nike training and Nike Football products.


The Nike TR1.3


For those who came needing a fresh cut, there were barbers on site.

All 150 were ‘geared-up’…

The Nike Football Truck

The Nike Football display in the lobby of the Tiger Woods building.

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