Cars, by their mere shapes, sing to our primal desire of speed and excitement. With the addition of works by leading artists of their generation, however, put each into another context, one of cultural significant and of transformative value. Such were the goals set by BMW when the luxury car maker implemented the BMW Art Car Collection. In celebrating the project’s inception as well as BMW’s 40th year to a wide scope of cultural commitment around the world, the Munich-base automotive giant will make all 17 Art Cars available for viewing virtually.
Like a walking tour within world’s finest cultural institutions, the virtual overview of BMW Art Car Collection includes project origin, history, development, along with images, original artist’s statements, and more… See rare works by Jeff Koons, Roy Lichtenstein, Frank Stella, Andy Warhol and others now at www.bmw-artcartour.com.