Dave’s WEAR House – New Joint By Dave Ortiz

By - July 14th, 2011

Daves WEAR House   New Joint By Dave Ortiz

A Chinatown fish monger crossing path with the waiters from Little Italy. A gawking tourist wondering in from the direction of SoHo, too busy to notice the preoccupied attorney hurrying to Central Booking. Its a terrarium of what New York City used to be, except on a larger scale. And at the center of this microcosm is Dave’s WEAR House, the new joint by Dave Oritz.

Shoppers are only too familiar with the term “warehouse sale”, more of a marketing gimmicky that leave you feel “fleeced” as you head for the door. Bucking against the trend, like he always had, Dave applied a WYSIWYG or What You See Is What You Get approach to his new shop. There are no hidden fees or charges. In fact, unlike other retailers, Dave purposely left the price tags out front to state his point. Besides the store’s straight shooter approach, there is another recurring theme, the pricing. While hugely appreciative over the recent interest in skateboarding, BMX, and other alternative sports by nature, from the mainstream culture. Dave stressed the need to make essential tools super affordable. How else will a young skater try new aerial stunts if he or she is too concern about scuffing their $150 skate deck or $100 skate shoes? Entering DWH, you will be hard-pressed to find anything over $100. What you will find are t-shirts priced around $18, Dickies and military surplus suspended at the $40 range, skate decks at $50, and sneakers from $20 and up. These aren’t just sub-par merchandises but directly from the likes of Nike, Emerica, etnies, DC Shoes, Gravis, Altamont, 5Boro, Shut, and more…

In the months ahead, there will be more project to come from DWH, including a viral television show called “Daytime with Crazee Dave” and additional designs for the store’s in-house brand Another Dave’s Designs (short for ADD, a humorous take by Dave on all the skaters he knows have some sort of Attention Deficiency Disorder). So as you get out of your summer classes this afternoon and happens upon 123 Baxter Street in Chinatown, swing by the unmarked store with the friendly Pug named Squishy and the wild haired man named Dave.

Photography: Poe for Freshness

Dave’s WEAR House
123 Baxter Street | Map
(bet. Canal Street & Baxter Street)
New York, NY 10013
TEL #: 212-334-1958

Store Hours: Monday – Sunday | Noon – 8 pm

Emerica | E’s | Nike | DC Shoes | Gravis | PUMA | adidas Original Skateboarding | Zig-Zags | Dickies | DC NVRBKN | Animal Bikes | Eastern Bike Co. | 5BORO | Altamont | SHUT | ZOO YORK | Another Dave’s Designs (ADD)

Daves WEAR House   New Joint By Dave Ortiz

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Perry Weeks
Perry Weeks

Dear Freshnessmag, This question may be a little off-topic Duuuuuuude! Alanis Morissette's angry anthem "You Oughta Know" is allegedly regarding her break-up with actor Dave Coulier from the TV show "Full House." Do you really believe this song is about a guy who used to play a character who wore Snagglepuss pajamas? Thx.