In an afternoon’s time, staff members from Reed Space and UMBRO transformed the Lower East Side boutique into space-time vortex with collected newspaper clippings, discarded boomboxes, along with ample amount black paint. All in homage to one defining moment in New York City’s modern history, the Blackout that took place on July 13th, 1977. While most of the soccer enthusiasts and NYC’s most fashionable in attendance last night were too young to recall, the mood set by charred walls, imagery of the 1977 riots, and vintage New York Cosmos photographs all served as mediums. The audience was enthralled further by the special “blackout” cocktails and a 70s music selection by our friend DJ Clark Kent, who happened to start his DJ career in 1977. For those who missed out on the time wrap experience, there is still an opportunity to recreate a sliver of 1977. Just visit the new UMBRO x New York Cosmos Blackout Pop-Up Shop at Reed Annex (next door to Reed Space), where the whole New York Cosmos Blackout Collection is available for sale from now till July 27th.
UMBRO x New York Cosmos Blackout Pop-Up Shop
151 Orchard Street | Map
(Next Door To Reed Space)
New York, NY 10002
Store Date: Now – July 27th, 2011 (Wednesday) | 1 pm – 7 pm